The Monarch Cycle Manufacturing Company, Chicago, IL — 1896
From Thirty-Five Workers to Four Continents in Four Years
A museum-quality framed print of an original 1896 letterhead from The Monarch Cycle Manufacturing Company in Chicago, Illinois — a steel-engraved portrait of one of America's most ambitious bicycle operations, at the peak of the greatest consumer craze the country had ever seen. Includes a companion postcard with QR access to a fully narrated audio story.
The story
In 1892, John Kiser had thirty-five workers, one hundred and fifty bicycles, and a sewing machine factory he was about to repurpose. Four years later, Monarch was competing on four continents.
The Monarch Cycle Manufacturing Company was born from a pivot. Kiser had spent three years running the Chicago Sewing Machine Company, studying the tolerances and tooling of precision domestic machinery, when the bicycle craze hit. He recognized what most people missed — that the same factory floor could build bicycles — and moved fast. By 1896, Monarch had twelve hundred employees and was pushing fifty thousand machines out the door annually, with offices in Chicago, New York, San Francisco, Toronto, and London.
Their marketing was as ambitious as their growth. Monarch's lion's head trademark appeared on every letterhead, every badge, every advertisement. Their sponsored trick rider traveled the country performing for crowds while Monarch sold premium playing card decks featuring him through national periodical ads. It was a brand-building operation that looked nothing like what anyone else in the industry was doing.
This letterhead survived.
The art is not inspired by history. It is history.
Every image in The Ephemera Collective began as a real artifact. This one was created by a master engraver over 125 years ago, long before computers or any digital tools, at a time when the main instruments of design were a skilled hand, a steel plate, and time.
The lion's head at the center of this letterhead is a registered trademark — engraved with a precision that was itself a statement of industrial confidence. The typography surrounding it, the office locations listed across the left margin, the bold declaration of HIGH GRADE CYCLES anchored to the right — every element was designed to project scale and permanence.
Pulled from the archive, not conjured from a prompt.
The story doesn't stop at the frame.
Every print in The Ephemera Collective ships with a QR code postcard that unlocks the full narrated audio history — researched, written, and produced by Chronicles & Color. Scan it to hear what Monarch built, how they built it, and what happened when the craze that made them ended.
How it feels.
This is not only decoration. It's a conversation starter — the kind of wall art that stops guests in their tracks and invites the question: "What's the story behind this?"
And now you have the answer — researched, documented, and narrated in full. This is a boutique piece, only available from Chronicles & Color, from a collection you won't find on a shelf at any big box store or scrolling through an online marketplace.
Who this is for.
This piece is for people who collect experiences, not just objects.
For those who furnish their homes with intention — who want their walls to tell stories, not just fill space.
For history lovers who appreciate craft. For design enthusiasts who value authenticity. For collectors who know the difference between mass-produced prints and archival artifacts restored by hand.
For the cycling enthusiast or student of American industrial history who knows what the bicycle boom meant to this country in 1896 — and wants a piece of it on the wall.
For anyone who believes a home should feel curated, not ordered from a catalog.
And for the gift-giver looking for something genuinely rare.
The details.
| Frame dimensions |
21¼" W × 17¼" H |
| Visible print |
16" W × 12" H |
| Frame |
Premium box frame, black finish, Perspex glaze |
| Matting |
Snow white 2" border mount |
| Paper |
EMA 200gsm archival quality |
| Includes |
Companion postcard with QR access to full audio story |
| Packaging |
Premium archival presentation |
Own a piece of the story.